Genentech Commercial Portal

User experience design and strategy for intranet, 2007-2010.

In 2007, the Commercial organization at Genentech embarked on a multi-year roadmap to build an IT infrastructure that could scale with the needs of the business. For the users, it was envisioned that there would be a role-based experience on the intranet that delivered only important and pertinent information to the appropriate audiences. Additionally, the portal would use a content management system that would allow the business to manage their own content and rely less on their IT resources.

As the UX Lead on the project, I was involved in many aspects — initial task models and user research, interaction and user interface design, usability testing, branding and strategy exercises, and marketing presentations.

Genentech Commercial Portal

Two example pages from the Commercial Portal, a role-based experience on the intranet

Gallery

Here are a few examples of some of the deliverables that were produced during the project — wireframes, mockups, task models, style guide, marketing materials, and strategy documents.
Initial conceptual mockupConceptual mockup presented at National Sales MeetingEarly mockup of Commercial Home PageExample of wireframesExample of task modelFinal layout for Commercial Home PageFinal layout of Sales PageExample pages from Style GuideExample marketing deckPages from document recommending future direction of portal

Categories: Front-End Development, Interaction Design, Usability Evaluations, Visual Design

 

Contact

jantipuesto@gmail.com