FastChannel Website and Media Kit
Identity redesign and website redesign, 2003.
Media Kit and Identity Design, 2003
By providing tools for creative research, online ad delviery and asset management, FastChannel Network positions itself as a company that provides a complete suite of tools for the advertising industry. At the beginning of 2003, FastChannel’s product line of online tools for the advertising community was rebranded as three channels: CreativeChannel, TrafficChannel and AssetChannel. Part of this project was to design a corporate identity that would carry through into all aspects of marketing communications — media kits, presentations, and email campaigns.
The imagery for each of the three channels was designed to convey the functions of each of these tools. Each channel was color-coded, and the hues were purposely saturated for bold effect.
FastChannel Website Redesign, circa 2003
The web redesign involved bringing together a few separate sites into one, including eCreativeSearch (now known as CreativeChannel), the corporate site of the then recently acquired Swan Systems, and the login pages to all of FastChannel’s products. I worked with a small team to help orgnaize the information architecture of the site, and I provided the art direction and production support to complete the project for release in a two-month development period.
Categories: Front-End Development, Visual Design